As a Muslim nation, Indonesia has perfected the production of cosmetic products that adhere to the rigorous requirements that qualify for certification as halal. Commonly known as a food label, halal also refers to the ingredients and manufacturing process used for health and wellness products. For example, for an item to be halal, it cannot contain alcohol or human or animal products.
Yet, surprisingly, the growing demand for such products remains unmet in part because manufacturers are reluctant to convert their facilities to achieve certification as the supply chain for halal materials is much more limited thereby putting pressure on the amount one can produce which impacts its cost effectiveness. This gives Indonesia a competitive advantage as they have facilities that can meet the demands for halal personal care products that comply with the country’s certification law. And they are well versed in helping obtain certification from the various international markets where the product will be sold.